Fashion Hack

Feb 9 2013 • New York

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The Hackathon

Join Hearst & AngelHack Events for the Hearst Fashion Hack, the largest fashion hackathon of the year, where you could win $10,000+ and help from Hearst to launch your fashion app!

The Hearst Fashion Hack (#HearstFashionHack) kicks off on Saturday, February 9 at 9:00 a.m. with welcoming introductions by Hearst followed by developers pitching their ideas and forming teams. Coding begins promptly at 1:00 p.m. and submissions are due exactly 24 hours later. On Sunday, prototypes will be presented to the judges. Special consideration will be given to apps that inventively connect readers and editors in real-time.

Tickets are limited. We welcome enthusiasts from all levels of fashion expertise, from corporate juggernauts to prominent young students. We look forward to having you at the Hearst Fashion Hack and helping you build your fashion dreams.


David Carey

Hearst Magazines
Phil Wiser

Chief Technology Officer
Hearst Corporation
Melanie Schnuriger

General Online Manager of Fashion & Beauty
Hearst Digital Media
Joyann King

Site Director
Harper's Bazaar
Ken Bronfin

Senior Managing Director
Hearst Ventures
Jordan Crook

Nikhil Kalghatgi

Venture Capitalist
SoftBank Capital
Daren Hull

General Manager MyHabit
James Welsh

Digital Technology Director
Hearst Magazines


Prizes include access to exclusive VIP New York Fashion Week shows and events, use of your hack in NYFW events, $10,000+ in cash prizes and possible mentorship from Hearst Corporation to help take your app to the next level. This overnight premiere hackathon will surely excite even the most avid of hackers with gourmet food, exclusive sponsored gifts and clothing. Don't forget: top fashion industry judges and surprise guest appearances throughout the event with continuous treats for all attendees.

$10,000 Cash - Best use of Hearst APIs

Along with possible mentorship & financing to further develop your app plus a travel reimbursement for members of the winning team who traveled outside of the New York metropolitan area.

$10,000+ Partner API prizes

Various cash and other prizes from partners

Audience Choice - VIP Entrance to Events

Exclusive entry to VIP New York Fashion Week events

More prizes to be annouced soon.

Schedule & Venue

Feb 9 2013

10:00 AM

Hearst welcome, introduction and API demos

11:00 AM

Developers pitch ideas and form teams

12:00 PM

Lunch, Hearst and participating APIs provide guidance and mentorship on what to build

1:00 PM

Coding begins!

6:00 PM

Evening reception and dinner

12:00 AM

Late-night snack

Feb 10 2013

7:00 AM


10:00 AM

Final round of mentorship

12:00 PM


1:00 PM

Submission deadline

1:30 PM


3:00 PM

Winners announced/closing remarks


Hearst Tower
300 West 57th Street
3rd Floor
New York, 10019

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Get Directions

The Hearst Fashion Hack will be held at the famous Hearst Tower in New York City

Hearst Tower is Hearst Corporation's global headquarters and the first New York City landmark of the 21st century. Using the original 1928 Hearst International Magazine Building as his pedestal, noted British architect Norman Foster has conceived an arresting 46-story glass-and-steel skyscraper that establishes a number of design and environmental milestones.

The Hearst Fashion Hack will take place in the Tower's soaring three-story atrium, which is filled with the sound of cascading water from Icefall, a three-story sculpted water feature, creating a sense of calm on a grand scale.